Social media management is became an important part of any businesses in the last 10 years. Reaching out millions of people from any point of the world is possible with successfull social media management. While some companies employing their own social media team, many of them works with agencies or professional freelancers.
Tips for successfull social media management
There are many tips shared for a successfull social media management (using the analytics effectively, learning the basics of graphic design, so on) however no one speaks about the freelancer or agencies own success of:
- Financial (profitability, revenue and costs, service prices)
- Operational (scheduling, planning the team, communicating with customers)
In tutotial you will learn how to
- Handle different types of services you provide to your customers
- Pricing and automated calculation of financials for each service you provide
- Project management and scheduling
- Tracking the details of each task
- Ensuring the completeness
- Sharing project details with your customers (real-time via customer portal)
Let's start with creating your services in your Wremia Account.
You are a freelance social media manager
You are providing multiple services to each customer
You would like to track both revenue, cost and profitability
Your customers would like to see projects online & real time
To make the tutorial easy and shorter, I will not present teams and time tracking
Process flow should be as follows:
1. You need to create services (if you prefer using service-based project management)
2. Each service should be mapped to related team member with hourly/daily or fixed cost
3. Create customers
4. Create a project with sales prices (using a price list or fixed price)
5. Task management
For a simple task management application, you don't need to "waste time" with service-based issues. However for a professional business management you need to provide items as services to track your pricing, service-based analytics or compare each service's profitability with each other.
Therefore we highly recommend using service-based projects if you would like to get pricise financial results and long-term success.
I have created some chargable services using the path Settings Button > Services or Quick New Button > Services
There are 2 options for service pricing:
1) Free or charge (like internal meetings or demo services)
Determining Service Costs
Just on the same page you created services, there is bulk action button. I will use this button to create relative cost of prices for all services at once.
Otherwise you can see and add new services to each user on their user profiles.
You have 3 pricing variable options: you can use a fixed price, per hour pricing or daily pricing. In addition you can bill your services using multiple currencies.
You can also use a simple hourly rate for each task. Then the system will use that hourly cost for each services.
On the left bar you have a custoer button. You can see the list of customers there or create a new one.
I will only add a demo customer with company name. However you can add bank, address or contact info, or upload a pdf agreement etc.
Creating the Project
Now we have services and customers. Next step is to create a project for the customer. You have many options for pricing, time tracking, estimation etc.
I will only select service based project and financial calculation options and use a pre-defined price lists for sales prices.
Here is a list of current projects. As you can see our new project "Social Media Management" has zero revenue and cost. As we start creating new tasks it will automatically generate financials.
Basic projects are the one has no service requirements or financial calculation. You can track your daily routine or create simple to-do lists your your team.
Financial projects lets you auto-calculation of financials, time tracking, invoicing, expense recharges and more.
Tasks, Scheduling and Project Structure
All above are one-off processes you shall run to conduct financial projects. If you will use the same price list or cost-rates then you will never need to update them. You will just create new projects and tasks easiy.
Below is a blank/new project detail when you first enter the project details. As you see you will have many tools that you can use in your projects:
- Kanban Boards
- Custom Fields and more
Since I have a long-term project with my customer. I will structure the project on a weekly basis template. All I need to add categories/sections for each week. You can click + button seen on the "No Category" item when mouse-over or just use a keyboard short-cut "CTRL-B"
SECTORAL BEST FIT
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